Peter Vander WallFounder driving creative community growth

Don't make this beginner video MISTAKE

Name: Don't make this beginner video MISTAKE
Uploaded: 2022-12-29T06:00:17+00:00
Duration: 21 s
Channel: Peter Vander Wall
Description: A short YouTube creator clip (by Peter Vander Wall) advising businesses about a common beginner video mistake: prioritizing expensive camera gear over…

29 Dec 2022 · 0 min

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0:21

A short YouTube creator clip (by Peter Vander Wall) advising businesses about a common beginner video mistake: prioritizing expensive camera gear over lighting. The speaker shows that poor lighting ruins footage even on an expensive $4,000 camera and that good lighting can make a phone (iPhone) look much better.

This is the number one beginner mistake I see. When businesses try to create videos for their brand, see, they forget lighting is everything. They'll spend $4,000 on a camera, and then they won't invest in any lighting. And they expect that they're going to create great videos somehow. But that's the problem. This is what a $4,000 camera looks like with bad lighting. And this is what an iPhone camera, a camera you already own looks like with great lighting.