Peter Vander Wall explains why reaction videos and dropshipping posts tanked his personal brand. Your published content needs to match who you actually are, or your online reputation will contradict your real-life persona.
The number one common mistake is that people just. They aren't intentional with the stuff that they're putting out. And I'll use myself as an example, because the Instagram account that I'm currently posting content on, when I first started that, I was just like, okay, I need to put some type of content out to start building my own personal brand. I had this reacts format where I was reacting to online business ideas. And basically what it boiled down to was me yelling at teenagers, promoting dropshipping. I posted a few of these, and I kind of realized, hey, this doesn't represent the brand that I want to put out there. If you meet me in real life, you're not seeing the same person. That's really something you got to think about, you know, how do I present myself in real life? Because ultimately, the goal is to have that match your online reputation.
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