Peter Vander WallFounder driving creative community growth

Don't Pop The Question On The First Date #shorts

Name: Don't Pop The Question On The First Date #shorts
Uploaded: 2023-11-09T10:00:35+00:00
Duration: 48 s
Channel: Peter Vander Wall
Description: A short YouTube monologue by Peter Vander Wall that compares asking for a sale in ads to proposing marriage on a first date: most prospects won't commit…

9 Nov 2023 · 1 min

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0:48

A short YouTube monologue by Peter Vander Wall that compares asking for a sale in ads to proposing marriage on a first date: most prospects won't commit without prior trust. The speaker argues sellers must 'deposit' goodwill through repeated touch points and free value; larger offers (e.g., $5,000 consulting) require far more trust-building than low-cost items (e.g., a $10 ebook).

Chapters

Asking somebody to buy from you in your ads is like asking a girl to marry you on the first date. 99% chance it's not gonna happen. And on the off chance it works, you need to run away from that person very quickly because they're crazy. You have to build a relationship, show up, ask the right questions, and deposit goodwill in the bank so that you actually have something to withdraw from when it's time to make an ask. The bigger the ask, the more goodwill you have to deposit. If I'm just selling a $10 ebook, I can probably run an ad to a fairly decent sales page and I'm gonna get some good sales. But if I'm selling one on one tax consulting for $5,000, I'm going to need way more touch points, way more trust, and way more goodwill deposited in the bank before the prospect is going to be ready to say yes to that ask. I'm going to give tons of value for free to prove that I'm worth investing in. And that's what's going to create enough trust for this prospect to spend a shit ton of money with me.