Peter Vander WallFounder driving creative community growth

Don't Raise Your Prices on Old Clients First

Name: Don't Raise Your Prices on Old Clients First
Uploaded: 2025-11-07T18:01:21+00:00
Duration: 47 s
Channel: Peter Vander Wall
Description: This is advice on how to raise prices without destabilizing revenue: instead of immediately raising prices for existing clients, acquire new clients at…

7 Nov 2025 · 1 min

Watch on YouTube

0:47

This is advice on how to raise prices without destabilizing revenue: instead of immediately raising prices for existing clients, acquire new clients at the higher price point (validate demand with 10–20 new customers at the new rate) and then gradually raise or drop legacy customers—accepting that some lower-paying clients may leave while protecting revenue with new higher-paying clients.

Questions this video answers

$500 per month

$800 per month

10 or 20 clients

Chapters

How do you raise your prices? Well, you don't do it by going to your current clients for sure. You need to start out by getting new clients at that higher level price point and validating it, making sure that people are willing to pay that price point. So let's say you've been charging 500amonth. You want to start charging 800amonth. You go and get another 10 or 20 clients who are paying you 800amonth. And then you can slowly start going to clients who are only paying 500amonth because some of them are going to leave. And the ones who leave you want to already have revenue in place that's going to replace them. Because if you start charging charging 800amonth to all your current clients and half of them leave, you are making less money now, and that's no good. That's not worth it. But if you get a bunch of new clients at 800amonth and then half of your 500amonth clients leave, well, that's actually a good thing because you're making more money with less work.