Short YouTube monologue (Peter Vander Wall) arguing that pursuing scalability often reduces per-client value, commoditizes services, and that the better path is to build a world-class service combined with world-class marketing; higher revenue from premium service enables reinvestment and true scalability. Ends with a CTA offering a personalized marketing roadmap if viewers comment.
Chapters
Everybody talks about making your accounting firm more scalable but what about just giving people more reason to sign up and work with you? The more scalable your business is usually the less value your clients get. You do less for each client and that means the work is easier and so that means it's easier to do it for more businesses but then they get less out of working with you and you become more of a commodity. Now there's a way you can have your cake and eat it too but that doesn't come from focusing on scalability. It comes from a ruthless focus on building a world class service. Because when you build the best service and you have world class marketing to go with it then you make more money than everybody else and you can reinvest that money back into your team and that's what makes it scalable. By the way if you want world class marketing comment quiz down below I'll send you a personalized marketing roadmap for your accounting firm.