Peter Vander Wall argues that scaling your firm without fixing your marketing system first is a mistake. More leads won't solve broken processes. Optimize what you have before you grow.
If your firm feels stuck, your first thoughts probably just I need more leads. Here's the truth. More leads won't fix a broken system. If your funnel's messy and you don't have a real system for turning inquiries into clients, more leads is only going to overwhelm you. The firms that scale the fastest, they focus on nailing their marketing system with the leads they already have before they try to scale way up and Try to do 2 or 3x in a single year. Comment system if you want to see what this should look like for your firm.