A creator's dancing video hit 16 million views, but the viral moment tanked engagement on their serious content about foster care. Going viral for the wrong reason can permanently damage your audience and credibility.
You no longer have to get someone to follow you in order for them to see your content. You no longer have to get in front of certain audiences and hope that they're going to see it. We're in the age where, like, you do not want to go viral for the wrong thing. And I have an example. I have a personal friend who. She and I and a couple of our friends who went on a girls trip. We did this silly little stupid video. It's like a dumb, like, Millennials versus Gen Z, like, dancing video. It has, I think it's like 16 million views right now. But the thing is, her engagement, her views, everything that she talking about with foster care tanked after that video because she went viral for the wrong reasons.
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