Peter Vander WallFounder driving creative community growth

Going Viral Doesn’t Matter #shorts

Name: Going Viral Doesn’t Matter #shorts
Uploaded: 2023-09-13T13:00:27+00:00
Duration: 26 s
Channel: Peter Vander Wall
Description: A short YouTube clip (shorts) by Peter Vander Wall advising business owners and creators on content strategy for 2023. The speaker argues that platform…

13 Sept 2023 · 0 min

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A short YouTube clip (shorts) by Peter Vander Wall advising business owners and creators on content strategy for 2023. The speaker argues that platform algorithms and raw view counts are secondary — the priority is attracting qualified views (people likely to buy). Tactics recommended: speak to the client avatar’s problems, dismantle limiting beliefs related to those problems, and position your product or service as the solution. The clip emphasizes running a business (making money) rather than pursuing influencer-style virality.

If you're trying to do business in 2023, you need to understand this. The algorithm literally doesn't matter. Your goal isn't to get a ton of views on your content. Your goal is to get a ton of qualified views. Big difference. But the way to get qualified views is to talk about the problems your client avatar faces, break limiting beliefs they have around these problems, and then present your service or your product as a solution to their problems. We're not influencers. We're trying to run a business here. Gotta make some money off of this.