Going viral often hurts business more than it helps. An accounting firm with a few hundred clients from thousands of targeted followers makes more money than one with 100k casual viewers. Focus on your ideal client, not raw reach.
Going viral is actually bad for business. Let me explain. Let's say you own an accounting firm. How many clients do you really need to make a million dollars a year? For most of you, it's probably two to maybe 300. Now, realistically, how many followers do you need to get 200 or 300 clients? Well, that's maybe five or 10,000 followers, but that's certainly not 100,000 followers. An audience of 100,000 people who are only sort of interested in what you do is way less valuable than an audience of 5,000 people who are super interested in what you do. And so if you're trying to build your brand on social media, you need to hyper focus on your client avatar and realize that just because this video didn't get a lot of views doesn't mean it was a bad post. What it could actually mean is that it only reached your target audience. And, you know, maybe they're not the most savvy social media users. Maybe they're not people who are spending hours and hours a day on Instagram or Facebook. And so the algorithm put that video down because it didn't see it performing well. But that doesn't mean you didn't still grab the attention of your potential ideal clients who are out there. So take this into consideration. A lot of views is not necessarily your friend.
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