Going VIRAL isn't worth it

Going viral just isn't worth it. Instead of worrying about going viral and trying to get tons and tons of views, it's way more important to make intentional choices that put you in front of the right faces. My friend Grayson has a relatively small audience, but his agency does $50,000 a month, and he's able to book up to 10 calls a day off of videos that get between one and 3,000 views. That's because he's been incredibly intentional about building an audience the right way and creating content his target customer wants to see. My client learn like a CPA is another great example of this. Right now, he's 13,000 followers. He gets maybe 5,000 views per video, and yet he was able to do over half a million dollars in sales in 2022, and we expect he could double that in 2023. So, as you create an audience, think about what they want to see and then create only that. You'll build a really powerful relationship with a small group of people, and this small group will become loyal ambassadors for life if you treat them right.