Peter Vander Wall explains how to handle sales objections by anticipating them beforehand through your content and sales materials, so fewer objections come up during the actual call.
Knowing how to handle these objections on the sales call is one thing. Kind of thinking on your feet in that way and being able to like weave your way in and around kind of through this maze. But it's a whole other thing which I, I've really put a lot of effort and focus on into my own brand and like teaching my clients. This is anticipating those objections before you ever get on the sales call so you can like beat them in your content and your sales assets, whether that's a VSL or like a pre call video you're sending over to people. And so like I personally, I'll tell you, I was talking to Ryan over lunch, I don't get these objections on my sales calls. Really the only one I ever get is I don't have enough time right now. And usually that's a legit thing. But if you're genuinely qualified to work with me, then I don't get these objections because I handle them in my content, I handle them in my YouTube videos, and I handle them in the way I pitch my service and my, my consulting program. So if you can set your marketing strategy and your pre sales strategy up in the right way, then you're very rarely going to even get these objections. That's the really pro way to handle this.
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