A short YouTube sales coaching clip (Peter Vander Wall) about handling price objections. It distinguishes two root causes—lack of funds vs. perceived lack of value—and recommends two practical solutions when prospects can't pay: offer payment plans (split into 2–16 installments) or provide a lower-priced downsell product (example: $5,000 full offer vs. $1,200 downsell).
Questions this video answers
Peter Vander Wall
March 8, 2024
Chapters
Overcoming the price. Objection. You're on a sales call. The prospect thinks your thing is too expensive. Now, you've got one of two problems right now. Either they literally don't have the money, or they don't think your thing is worth the amount of money you're charging. If they don't think it's worth the money, then that's a value. Objection. That's a completely separate problem. But let's say they don't have the money on hand. There's two ways to solve this. You could either have a downsell product, or you could have a payment plan option for them. Payment plan, super simple. You just break it up into 2, 3, 4. I've broken payments up into as many as 16 payments. The key here, they're going to end up paying a little bit more once it's all said and done for the inconvenience for you of not getting the pay in full upfront. The other option would be to have a downsell product where instead of getting all of this value for, let's say, $5,000, you're going to get a little bit of value for, let's say, $1,200. And it'll still help solve the same problem, but they'll have to put in a little bit more work. It's the difference between, like, working with you one on one versus, like, here's a course and some materials on how to do this yourself.