Peter Vander WallFounder driving creative community growth

Here's how to figure out your hourly rate

Name: Here's how to figure out your hourly rate
Uploaded: 2025-04-08T13:07:40+00:00
Duration: 39 s
Channel: Peter Vander Wall
Description: Peter Vander Wall explains why hourly rates trap service businesses. Instead, create a $1,000–$2,000 introductory offer to attract customers, then upsell…

8 Apr 2025 · 1 min

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0:39

Peter Vander Wall explains why hourly rates trap service businesses. Instead, create a $1,000–$2,000 introductory offer to attract customers, then upsell them to high-ticket services. Verizon and credit card companies use this funnel approach.

Questions this video answers

$1,000–$2,000

Verizon; Wendy’s; every credit card company in the world.

Chapters

Alright, first, you're going to start with your business overhead and expenses, and then you're going to throw all this out, because we don't trade our time for money over here, we trade value for money. Instead, we're going to come up with an intro offer, the minimum service we can offer that gets the client a step in the right direction for their goals. Something you feel comfortable charging a thousand or two thousand bucks for. Then we're going to sell this service like crazy and get as many qualified buyers as humanly possible. And now we've got a whole bunch of people who have already bought something from us. They've had a good experience, and they're in the perfect position to sell them our high ticket advisory or recurring services. This is the strategy Verizon, Wendy's, and every credit card company in the world uses to get more customers in the door and then sell them a more expensive product.