Peter Vander WallFounder driving creative community growth

Highly Engaged Leads #shorts

Name: Highly Engaged Leads #shorts
Uploaded: 2024-02-11T10:00:26+00:00
Duration: 18 s
Channel: Peter Vander Wall
Description: A short conversational clip from Peter Vander Wall discussing the distinction between generic leads and 'highly engaged' leads (referencing Alex…

11 Feb 2024 · 0 min

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A short conversational clip from Peter Vander Wall discussing the distinction between generic leads and 'highly engaged' leads (referencing Alex Hormozi's lead vs engaged lead idea). Speakers note that leads who complete an application form are more engaged and cite receiving about 100+ of these monthly; the conversation raises the question of tracking where those engaged leads originate.

A lot of people will like, they'll have a free offer or something. And anybody who downloads that is now a lead. Right, but that's what like Alex Hormozi talks about, like leads versus engaged leads. Right. Those might be leads, but like these people filling out your app form, like that's a very highly engaged lead. She's saying you're getting around 100, 100 plus of those every month.
Yeah.
And where are they coming from?
So that's another thing that we, that I would encourage you to like set up early because if you don't have this information, then it's like you can't make decisions about it. But now we have it set up to where instead of it just being like an application form. For example, if you're using calendly routing forms and you just send that link to people, there's no way to tell where they actually got the link originally from.