Peter Vander WallFounder driving creative community growth

How I used to get accounting clients vs how I get accounting clients now

Name: How I used to get accounting clients vs how I get accounting clients now
Uploaded: 2025-03-20T13:06:01+00:00
Duration: 48 s
Channel: Peter Vander Wall
Description: Peter Vander Wall switched from running ads and posting content to building a funnel around lead magnets like free trainings and tools. He nurtures leads…

20 Mar 2025 · 1 min

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0:48

Peter Vander Wall switched from running ads and posting content to building a funnel around lead magnets like free trainings and tools. He nurtures leads with a frequent email newsletter, books 150 calls a month with a 25% close rate, and hits six figures regularly.

Questions this video answers

March 20, 2025

About 150 calls per month

Around 25%

Chapters

This is how I used to get accounting clients versus how I get accounting clients now. So I used to run ads, trying to get followers on Instagram and then post a bunch of content. Hope people see that and they want to buy. And that worked okay, but when the algorithm changed, I got screwed over. Now I run ads and I post content, and they both point towards highly valuable lead magnets. This could be a free training, this could be a workshop. This could be a tool that my ideal client really, really wants. And then I nurture them and get them to trust me. Through my email newsletter, where I'm showing up in their inbox multiple times every single week, I'm sending them a ton of valuable insights, valuable content, and trying to shift their beliefs around what I do. This is where I'm really pre selling them. Then I get them to book a call with our sales team. Now, for one of our clients, on average, we get about 150 calls per month, and we generally close around 25% of those. And so that means six figure months are a regular occurrence.