Peter Vander WallFounder driving creative community growth

How I used to run ads vs how I run ads now

Name: How I used to run ads vs how I run ads now
Uploaded: 2025-03-27T23:04:15+00:00
Duration: 33 s
Channel: Peter Vander Wall
Description: A short YouTube video by Peter Vander Wall explaining how his approach to running ads changed. Previously he ran one script at a time with a couple…

27 Mar 2025 · 1 min

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0:33

A short YouTube video by Peter Vander Wall explaining how his approach to running ads changed. Previously he ran one script at a time with a couple hooks, publishing and hoping for results. Now he systematically tests many scripts and variations: this testing batch includes about seven different scripts, each with roughly 3–5 different hooks, resulting in approximately 20–30 ads being tested in total.

Questions this video answers

About seven scripts.

Approximately three to five hooks per script.

About 20 to 30 ads in total.

Chapters

This is how I used to run ads versus how I run ads now. So I used to make just one script at a time. I would maybe come up with a couple different hooks for it, you know, drop it in ads manager, hit publish, and hope for the best. Now, being a little bit smarter and a little bit more experienced, I test a bunch of different scripts and a bunch of different variations, and then I'll go ahead and make hooks for each of those individual scripts as well. So this batch of testing has like, seven different scripts, and then for each script, I'm coming up with three to maybe even four or five different hooks. And so I'm going to end up actually testing 20 to 30 ads in total.