Peter Vander WallFounder driving creative community growth

How I used to run ads vs how I run ads now

Name: How I used to run ads vs how I run ads now
Uploaded: 2024-04-26T22:07:00+00:00
Duration: 15 s
Channel: Peter Vander Wall
Description: Short YouTube video/transcript comparing a past ad-creation workflow with a current, more-scaled workflow. The speaker contrasts the earlier method—one…

26 Apr 2024 · 0 min

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0:15

Short YouTube video/transcript comparing a past ad-creation workflow with a current, more-scaled workflow. The speaker contrasts the earlier method—one script/angle with ~3 hooks and A/B tests—against a present approach that generates many more variations (the transcript cites “26”). The piece is instructional/reflexive about evolving ad testing practices.

Okay, so this is the difference between how I used to run ads and how I run ads now.
This is how I.
Used to run ads. I used to come up with one script, one angle, and come up with, like, three different hooks and a B, test these against each other. But now, today.
Being a little bit more experienced and having been proven wrong a few too many times, I'm coming.
Up with, you can see here, 26.
Different variations, and I've actually got nine more that I'm waiting on from my video editor still. So I'm going to have 35 different creatives that I'm testing here, all against each other to make sure this funnel actually crushes guys. If your ads aren't working the way you think they should be, it's because you're not testing enough different options.