A short YouTube monologue describing the "social funnel," a simple client-acquisition strategy: run minimal ads to drive people to an Instagram profile with attractive content, convert followers into ideal clients, message them to diagnose problems, and move qualified prospects to sales calls — avoiding complex funnels or webpages.
Chapters
The single greatest strategy I found for getting clients if you're not like a marketing expert, is called the social funnel. And it's basically, you run some very extremely simple ads to get people to check out your Instagram. You have some halfway decent content on your Instagram that would be attractive to your ideal client. So now the people following you are all ideal client. You've got a steady stream of them coming in, and literally all you have to do is just message them, say, hey, what's going on? Diagnose their problems. You know, like a doctor with a clipboard in hand. If there's somebody you can help get them on a sales call, that is it. There's no funnel web pages. There's no highly complicated ads you're trying to run. It's just simply creating connections with exactly the right people, sniping them on social media.