Peter Vander WallFounder driving creative community growth

How to create a hook for your social content

Name: How to create a hook for your social content
Uploaded: 2025-06-16T12:05:44+00:00
Duration: 31 s
Channel: Peter Vander Wall
Description: This YouTube video explains a simple framework for writing hooks in social content called "broad, narrow, niche." The speaker advises writing a first…

16 Jun 2025 · 1 min

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0:31

This YouTube video explains a simple framework for writing hooks in social content called "broad, narrow, niche." The speaker advises writing a first line that is broad (appeals to almost anyone), a second line that narrows toward the ideal client, and subsequent lines that go fully niche (very specific example given: asset protection strategy for real estate investors).

Chapters

Let's talk about hooks for a moment, because I think this is something where there's a lot of information out there on, like, different tactics to create hooks. So there's a really helpful framework that I like to use called broad, narrow, niche. And so your first line is broad. Literally anyone could be interested in this. Money, sports, health. Anybody could resonate with or understand. Then in your second line, you go narrow, right? You start to zero in on your ideal client. Third line and beyond, you go full niche. And now we're talking asset protection strategy for real estate investors. It's very specific.