Peter Vander Wall shows accountants how to build a video sales letter in three steps: grab a free Canva template, record a Loom walkthrough under 10 minutes, then embed it on your contact page to keep visitors from bouncing and get more calls booked.
Most accountants struggle to explain what they do. Here's how to fix that in 60 seconds. Step one use my template. It's a Canva presentation with all the sections you need for a video sales letter. Just fill in the blanks and make it fit your service and your ideal customer. And if you comment VSL below this video I'll send it to you for free. Step two. You're going to create a quick loom video. So just open loom walk through my slide deck and keep it as simple as possible. Just use the slides to direct the presentation and try to keep it under 10 minutes. And in step three we're going to put this video at the top of your website's contact page so your site should look something like this. And now instead of visitors bouncing off your contact page, they watch your video sales letter, they understand what you do and they book a call to speak with you. Follow for more value.
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