A brief YouTube short by Peter Vander Wall advising people starting an accounting firm in 2024 to pick a very specific niche (e.g., short-term rental investors with 5–10 properties or gym owners) and then use targeted tactics—ads, content, cold email, LinkedIn, Facebook groups—speaking the client's language to build trust and win high-value clients.
Chapters
If I was trying to start an accounting firm in 2024, here's how I would get clients. Now, before you go out there and try to run ads or try to create content, you need to know who your target client is. So I would get super niche. The more specific you get, the higher your likelihood of success will be. So we're not working with real estate investors, we're working with short term rental investors with five to 10 properties. We're not working with health and wellness entrepreneurs, we're working with gym owners. See, the more specific you get, the more easily you can speak somebody's language and say exactly the words that they want to hear in order to pay you thousands of dol. Like, the day to day life of a gym owner is very different from the day to day life of a short term rental investor, which is very different from the day to day life of a commercial real estate investor. And that lived experience that they're in is going to determine the type of language that's going to attract them. So once you know your specific ideal client, now you can either run ads, you can create content, you can do cold email or LinkedIn or Facebook groups, there's all these different strategies, but now you know exactly how to speak to this target client and get them to know like and trust you.
