Peter Vander Wall walks through three steps for accountants to get leads on Instagram: run ads, nurture with organic posts, and message prospects directly.
If you're an accountant, what would you do to get more leads on social media? So what I would do is a three step process. So number one, you need a traffic source somewhere where you're getting in front of a lot of your like, ideal client. And the way I like to do this is through Instagram ads. So you use these Instagram ads to drive people towards your profile and then that brings you to step two where you just nurture them with your organic content. So I would post daily videos on Instagram, starting out, just talking about the service that you do, the solutions that you're creating for your clients. Try to focus on the transformation you're creating and not just like random facts about what you do. And then the third step, step is for people who are engaging with your content, following you from the ads, you just start engaging with them in the DMs. So you start a conversation with them, try to qualify them, figure out where they're at. If there's somebody you can help, then it's totally cool to send over your calendar link and book a sales call with them.
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