Peter Vander WallFounder driving creative community growth

How to make ads work for you #shorts

Name: How to make ads work for you #shorts
Uploaded: 2024-06-11T15:02:52+00:00
Duration: 22 s
Channel: Peter Vander Wall
Description: Peter Vander Wall says most ads fail because people can't read their own data. He points to a spreadsheet of funnel metrics and argues that tracking…

11 Jun 2024 · 0 min

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Peter Vander Wall says most ads fail because people can't read their own data. He points to a spreadsheet of funnel metrics and argues that tracking what's broken in your funnel matters more than perfect targeting or editing.

If you're trying to get clients through paid ads, people are going to tell you it's all about the perfect audience targeting or the perfect video edit or whatever. But in reality, it's actually all about knowing how to track your data. If you look at a spreadsheet like this and your eyes just kind of glaze over. Well, that's why your ads haven't been working so far, because you can't look at these numbers and tell me exactly what is the problem in this funnel and the reason why I'm not getting clients from it.