Peter Vander WallFounder driving creative community growth

How to perfect your service model before you scale

Name: How to perfect your service model before you scale
Uploaded: 2025-07-08T12:00:50+00:00
Duration: 25 s
Channel: Peter Vander Wall
Description: Brief excerpt from a talk about improving service offerings before scaling. The speaker cites Alex Hormozi’s heuristic: identify and remove everything…

8 Jul 2025 · 0 min

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Brief excerpt from a talk about improving service offerings before scaling. The speaker cites Alex Hormozi’s heuristic: identify and remove everything that 'sucks' about a service (using the iPhone as an example of removing negatives) and examine hidden costs customers face when they agree to work with you.

So Alex Hormozi's got a really great way of thinking about this. He always asks what sucks about this service. He uses the example of the iPhone. Like, the iPhone is a smartphone with everything that sucks removed from it. And that's why it's such a great product. It's not because it's this revolutionary new thing that's so different from every smartphone. It's because they've taken away everything that would suck about a smartphone. And so you need to think, what are the hidden costs that somebody would incur when they sign up and they say yes to working with me?