A three-part framework for top-of-funnel ads: qualify your audience with dream outcomes or pain points, show your expertise with specific strategies and results, then direct them to follow you. The speaker uses this exact structure for their own ads.
Scripting top of funnel ads. It's really important that these are very intentionally crafted. There's a three part framework that I like to use. I use this personally for all my ads. Step one is to qualify. Step two is value and step three is call to action. So qualify. Our goal here is to shout out our target audience. So there's two ways to do this. Number one is dream outcome oriented and the number two is pain point oriented. The next step here is to provide some sort of value. My favorite way to do this is with a couple bullet points related to what you do. And so a lot of times I do recommend you using like pick the three most common strategies you use with your clients and just share a little bit about how those work or the transformation that those can create. That's a really good way to just provide a little bit of value here because our goal is to like give them a little taste of what you have to offer. Now the third step in this top of funnel ad is your call to action. Right? This is pretty much the same every single time. It's give me a follow here on Instagram and go through some of my past content if you want to learn more about how all this works.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
