A short YouTube monologue by Peter Vander Wall arguing that instead of trying to stand out by doing something completely different (which often fails), creators should stand out by being the best at what others already do — make existing formats (bios, video types) more valuable, engaging, and interesting to reduce risk and attract more viewers.
Chapters
Some of you may call this standing out from the crowd, but I just call it frickin dumb. Okay? A lot of people want to stand out from the crowd by doing something completely different from what everybody else is doing. And every once in a while, on very rare occasions, this can work. But my personal favorite way to stand out from the crowd is just to take what everybody else is doing and be the frickin best at it. Okay? Take what everybody else is doing with their Instagram bio and just be better. Take the type of videos everybody else is making and just make them better. Make it more valuable, make it more engaging, more interesting, and more people are gonna watch it. And this takes away that risk that if you do something completely different from what everybody else is doing, you're just gonna look freaking dumb.