How to support your friends on social media

You want to support your friends on social media, here's something you might be doing that's actually hurting them. And watch to the end, because I'm going to share what to do instead. So most of us, when we want to support our friends content on Instagram, we'll like it, maybe comment to show some love and go on with our day, right? Here's the problem. Instagram doesn't care about comments that much. They might give your friend a warm, fuzzy feeling inside, but they're not actually boosting the content in the algorithm. So what you need to do instead is pretty simple. Just watch their video the whole way through. You can still comment to make sure they know you love what they're posting, but watch time is what all the major social media platforms care about right now. By watch all the way through, you're telling the platform, hey, this is really good content and you should show it to other people. So take a few extra seconds, watch the video the whole way through, and show you're a true loyal friend, not just one of those fake posers.