How To Understand Your Audience #shorts

When it comes to understanding your audience, there's three main things we need to understand. You understand your cause, you understand your audience's core desires and then you understand your avatar's pain points. And there's four types of core desires that I want to kind of go over. And if we understand these four things, then we have a very well rounded view of who our audience is and what they want out of their business, out of their life in general, et cetera. Number one is the end result. What do they want the end result of working with us to look like? Number two is experience. What do they want the experience of working with you to look like? The third pillar here is point of difference. How do they want your offer your service to be different from people with similar offers or people selling a similar transformation? And then number four here is character. So what type of character traits do they want to see from you as you're providing them this service?