Peter Vander Wall explains why high lead volume doesn't convert to sales: you're letting unqualified prospects through. Use a video sales letter, a screening application, and restrict discovery calls to qualified leads only.
If your phone's ringing off the hook or your inbox is full of leads, but barely anyone is actually buying, this one's for you. Now here's the thing. It's not that you have bad leads. It's that your sales process is actually letting the wrong ones come through. And no, the answer isn't more leads. It's better qualified leads. So here's the fix. Step one, we need a short video sales letter that answers the prospect's three big questions. Is this for me? Can it actually help me? And have they helped people like me before? Step two, a quick application survey that screens out all the tire kickers and filters in your ideal clients. And in step three, only the most qualified prospects get to book a discovery call, meaning fewer calls and higher close rates. So by the time they get on a call, they already know who you are, they already know what you offer, they already know how you can help. And so the conversation is about how to get started, not why you're worth it. Comment the word qualify and I'll send you my three step pre qualifying sales system.
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