I Cracked The Code to Instagram Lead Gen For B2B Firms

All right, there is a new lead gen strategy that has just taken the Internet by storm. You might have heard of it. It's called the ManyChat strategy. And I've spent hundreds of hours the past couple months trying to find the perfect way to apply this to an accounting firm. I think maybe I found it. I work with a bunch of accounting firms. I'm friends with firm owners. And so I'm always trying to find new strategies and trying to apply them to this industry. So before we get into it, don't forget like and subscribe if you like stuff like this. If you want to see more like it, let's get into the video. So this lead gen strategy is something that you've maybe seen if you browse Instagram or Facebook from time to time. And it's called many chat strategy. It's named after the app that allows people to actually create this. So someone I've found who's doing this really, really well is a guy named Max Perzon. So Max teaches people how to build profitable online communities through an app called Skool. And so he's got a free community and a paid community where he teaches people how to do that. And he's using Instagram as one of his main ways of getting people into his free community and then trying to upsell them into his paid community. And so what he'll do is he'll post content like this. It's just a simple video with a little bit of text top of it. And like this one is this simple mindset won me a free $100,000 Tesla. And so then he's got a long form written piece of copy here in the description and then at the end. So if you read all the way through it, his call to action at the end is comment school down below and I'll send you a guide to get your own profitable school community up and running. And so if I comment school on this post, that app we talked about, manychat, it's set up to automatically send me a message with the link to join his free school community. So I joined the free school community and then he's got all the strategies to upsell me. But how do we make this work for an account firm? Okay, tons of people are using this strategy. We've got to be able to apply it to this industry. Well, I went ahead and tried this for one of my clients. Now he's a real estate cpa. He does like tax strategy and tax planning for real estate investors. And I've also tried it on my Own account where I own a marketing agency. I help accounting firms grow their businesses. And I've learned a couple things from doing this that I think are gonna be really, really helpful if you're trying to get leads off social media for your company. Technically, this works on Facebook and Instagram. By the way, most people are doing this on Instagram. I haven't seen a ton of people doing it on Facebook. But if you've a Facebook group or if you get good traction on Facebook with just stuff you post there, then the app manychat also works with Facebook. People will comment something on your post, or they'll message you a keyword in messenger, and then it'll enroll them in this automated sequence that you can build. So let's walk through how this works for Ryan. So right here, this is a video that we posted. And this video is basically Ryan walking through how he would analyze a rental property to be able to tell if it's a good investment. Right? So perfect for his ideal client. His ideal client has a couple rentals. They're trying to grow their portfolio continually. He's going to help them grow it by leveraging tax strategy and making sure that they're planning their taxes properly as they grow. And so this video on how to analyze properties to grow your portfolio, perfect fit for this target market. And so in this video, he's using his pro forma template. So he's got an Excel spreadsheet template that he offers as a free resource to real estate investors. And he's using this template showing how it works. And then the call to action here is comment pro forma, and I'll send you my free property analysis template and a training on how to use it to find deals in 2024. So people are commenting pro forma on this, and you can see he's got. He's got a ton of comments on this post. Let's see how many he got. 43 comments on this post. Crazy. But if you comment pro forma, then you get this little message. It says, hey, responding to your comment here. Click the link to get access to Ryan's pro forma template and analyze rental properties in 10 minutes or less. And so it sends you a link, and his link simply takes you to the funnel for this pro forma, where I can just enter my name and I'll get access to it. And so, you know, if they're trying to figure out what this thing is and learn more about it still, then they can scroll down and get more info or they can put in their name or email, and they get access to the pro forma. So, pretty simple and straightforward, right? We come up with a lead magnet that our ideal client wants. We show it being used in real life on an Instagram reel, and then we tell them, hey, if you want this thing to help you achieve XYZ outcome, just comment down below and we'll send it your way. Now, the cool thing about this is by asking people to comment like this, it actually boosts your reel in the algorithm by a good amount. Now, comments aren't everything in the Instagram algorithm, but they certainly help, right? And so if you're getting a ton of comments on your reel, much more than normal, that's a signal to Instagram saying, hey, this might be something that people are kind of interested in. Maybe we need to show this to more people. Not only that, but because they're commenting in order to get the specific real estate focused thing that Ryan's offering or the specific, you know, your target market thing that you're offering because they're commenting specifically for that. Like, who's going to comment for that? It's going to people who invest in real estate. It's going to be people who are part of your target market. And so it actually shows Instagram who to show your stuff to. So even if you don't go viral because of this, you'll get views from people who are more closely into your target market and more closely related to your ideal client. And then on the back end, of course, we've got this person's name and email. And so we can continue to sell and continue to market to them via email and as well as reach out on social media DMs if you really want to go hard on this. And that's basically how we're going to upsell them from this free template that we gave them up to our high ticket service. By the way, let me know if you want to see a video specifically on how to build lead magnets for an accounting firm. Let me know down below if that would be something you're interested in. But either way, don't forget to like and subscribe if you want more videos just like this and I'll see you in the next one.