Peter Vander Wall shares three marketing tactics: build a niche Facebook group around your expertise, create a custom GPT trained on your business knowledge as a lead magnet, and partner with business coaches through free referral deals.
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I found three stupid easy ways to market your business that most people have never heard of. Number one is a micro community. So you're going to create a Facebook group or a school community for your ideal client to hang out. Make it a place that's valuable for them beyond just the accounting service you provide. Find a marketer and an operations person and a few other providers in your niche who can help you make it a really valuable group. Number two is to offer a custom GPT so you can create custom GPTs with ChatGPT and you can train it on your accounting and tax systems, your business knowledge and then you can offer it to people as a lead magnet they can try out before they sign up to work with you. Number three is strategic partnerships with business coaches. So find a few business coaches in your niche. Offer them something for free that they would actually want and use that to leverage a referral relationship with them. And if you want a personalized roadmap for your accounting firm Comment quiz and I'll send it over.