Peter Vander WallFounder driving creative community growth

If I had to start from ZERO #shorts

Name: If I had to start from ZERO #shorts
Uploaded: 2024-04-27T16:00:18+00:00
Duration: 27 s
Channel: Peter Vander Wall
Description: A brief YouTube Short (uploaded April 27, 2024) by Peter Vander Wall arguing that when starting from zero one should create an extremely simple offer…

27 Apr 2024 · 0 min

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0:27

A brief YouTube Short (uploaded April 27, 2024) by Peter Vander Wall arguing that when starting from zero one should create an extremely simple offer because simplicity makes fulfillment reliable and reduces fulfillment issues. The speaker cites advice heard on Alex Formosi's podcast: promising and delivering (not over-promising) will make you stand out from most competitors.

Well, this is why I started with talking about what my offer would be. It would be something stupid simple, because that means it's really easy for me to fulfill on, and really easy to make sure I do a good job fulfilling on it. If it's super complicated, it makes a lot of sense that you'd have a lot of fulfillment issues. I heard Alex Formosi talking about this on one of his podcasts a while back, but he was just talking about how, like, when you're selling to a prospect, if you can just like promise and deliver, not even under promise over deliver, just like promise and deliver, you're going to stand out from like 90% of people.