Peter Vander Wall breaks down Instagram as a four-stage marketing funnel: Reels in three formats (tips, stories, humor) pull people in, your profile and pinned posts show the transformation you offer, Stories build trust with personality and social proof, then DMs close with a three-step sales process.
Chapters
Your Instagram account can be an entire marketing funnel. So at the top of funnel, you've got reels. Now, your reels are short videos that are gonna be one of three formats. So number one can be actionable tips, just like this video. Number two, it could be storytelling formats. And number three could be more humor or entertainment value. Now, the second step is your profile and your pinned posts. So here we're trying to get extremely clear on the transformation that you provide for your clients and then who that ideal client is. Now that they follow you, they're in for step number three, which is stories. So your stories are going to consist of three main parts. Number one is personality content. Number two is social proof. And number three is calls to action. And that leads us into the fourth and final step of this funnel, which is direct messages. There's a three step process here. All right? So number one, you want to qualify them and make sure they're actually somebody that you can help. Step two, you want to dig into the problem and show them it actually goes deeper than they initially realized. And step number three is you want to sell them on a sales call.
