Peter Vander Wall argues that Instagram's 2.35 billion monthly users and higher engagement rates make it better for CPA firms than LinkedIn, even though LinkedIn feels more professional. Precise targeting and strong brand messaging let you reach your ideal clients on Instagram.
What's the most common objection you get on your sales call? So I help people build Instagram accounts for their CPA or accounting firm and one of the most common objections I get is they say, oh, I feel like I should be doing LinkedIn instead of Instagram because it's more professional. But if you think about it, Everybody who's on LinkedIn is also probably on Instagram. Almost half the world's population is on Instagram. It's 2.35 billion active monthly users. But the reason I like Instagram is because people check Instagram more often. You don't spend hours and hours a day scrolling on LinkedIn. Most people spend more time than they care to admit on Instagram. You're going to reach that target audience more frequently. And then if you've just got your ad targeting and your brand messaging dialed in, then you don't have to worry about the fact that there's, you know, a ton of people who aren't your target audience on Instagram as well. Yeah.
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