Peter Vander Wall examines how Target links your purchases to your phone number and email to build detailed shopper profiles. The video opens with a famous story: a Minneapolis father learned his daughter was pregnant when Target started sending her baby product coupons before she told anyone.
Target figured out a girl was pregnant before her family even did. Every time you shop at Target, your transactions are connected to you via your phone number, your email, your credit card number, etc. They use this data to figure out what kind of person you are and how to advertise effectively to you. One day a man walked into a Minneapolis Target asking to speak to a manager. What a Karen, am I right? He was upset because his high school age daughter had been receiving Target coupons for baby products like diapers and cribs and strollers. Turns out his daughter was pregnant and he didn't even know it. Target's data processing is so good they figured out his daughter was pregnant before he knew. And that's how Target.
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