Peter Vander Wall breaks down a three-video strategy for selling high-ticket accounting services: a top-of-funnel video to attract the right audience, a video sales letter to explain and presell, and a testimonial video with case studies to convert. These three alone can handle your entire funnel.
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Selling high ticket accounting services is easy if you have these three videos in place. All right, video number one is the top of funnel video. So this is where it's going to get new people to notice you. It should be broad and fairly engaging, but also niche specific. So the right audience is going to see it. And these are going to be your ads or your social media content. Video number two is the video sales letter. So once people notice you, they want to understand what you do and if you can help them. And so this video explains your service, how it works and why they should book a call. If you do this right, this will pre sell them before they even speak to you on a call. Video number three is the TED testimonial video. So after someone books a call, this video is going to reinforce their decision. It's going to have case studies, testimonials, and just proof that you've helped people just like them. Because seeing real results from others makes them way more likely to say yes. If you only focus on these three videos, selling high ticket becomes so much easier.
