Peter Vander Wall breaks down a three-video marketing strategy: top-of-funnel videos to attract audiences, video sales letters to explain your service and book calls, and case study videos to convince buyers. He argues this focused approach simplifies selling high-ticket offers.
Chapters
If your marketing isn't working, it's probably because you're missing one of these three videos. Video number one is the top of funnel video. So this is what gets new people to notice you. These should be broad and fairly engaging, but still specific to your niche so the right audience sees it. And you're going to use these for your ads or your social media content. Video number two is the video sales letter. So this is going to explain your service, how it works and why they should book a call and speak with you. Once people notice you, they want to understand what you do and if you can help them. And so this video is going to explain your service, how it works and why they should book a call. And if you do this right, you're going to pre sell them before they ever even speak with you. And then video number three is the case study video. So after someone books a call, this video is going to reinforce their decision. It's a case study, a testimonial, or just proof that you've helped people just like them do the thing they're trying to do. Seeing real results from others makes them way more likely to say yes. If you only focus on these three videos and selling high ticket becomes so much easier.
