It just takes 3 videos to build a marketing strategy

Everyone thinks they need a complicated marketing strategy, but you really only need three videos. All right, video number one is the top of funnel video. So this is what's going to get new people to notice you. It should be broad and fairly engaging but also niche specific so the right audience is going to see it and these are going to be your ads or your social media content. Video number two is the video sales letter. So once people notice you, they want to understand what you do and if you can help them. And so this video explains your service, how it works and why they should book a call. If you do this right, this will pre sell them before they even speak to you on a call. Video number three is, is the testimonial video. So after someone books a call, this video is going to reinforce their decision. It's going to have case studies, testimonials and just proof that you've helped people just like them. Cuz seeing real results from others makes them way more likely to say yes. If you only focus on these three videos, selling high ticket becomes so much easier.