A short YouTube monologue by Peter Vander Wall describing a client’s ineffective lead-generation tactic — using cheap Amazon gift-card giveaways — which attracted uninterested leads. The speaker explains they shifted toward a system designed to attract leads who know, like, and trust the client (an accountant) and offers a free behind-the-scenes training via a comment funnel.
Chapters
Alright, story time here. So one of my clients, he used to run ads for all kinds of crazy bs. He would do these like Amazon gift card giveaways or you know, enter a drawing to win, like an entertainment venue gift card. This was his strategy for getting leads for his business and he thought it was great because these leads were super cheap. Because everybody wants to enter a free giveaway for an Amazon gift card. Here's the problem though. This client of mine is an accountant. What the hell does an Amazon gift card giveaway have to do with being an accountant? I don't know. I don't understand it. But we got him sorted so we started working together because he wanted a system that got leads who know like and trust him, not just people who are in it for some free giveaway, full transparency. He hasn't launched his ads yet, he hasn't launched the system. But if you want to see how it works behind the scenes, we're using it personally in my business. We use it for a bunch of other businesses we're working with. Comment funnel down below and we'll send you a free training.