Short YouTube monologue by Peter Vander Wall arguing that "providing value" in business means identifying a customer's current problem (point A) and guiding them to their desired outcome (point B). The speaker emphasizes finding the root problem and leading customers from A to B as the core of delivering value.
Just provide value, bro. What does that even mean? Every guru out there will tell you to provide value, but then they won't even tell you what that means. And this sucks, because providing value is the key to any successful business. So let me break it down for you. Providing value to your customers is getting them from point A to point B. They have a problem now that needs fixing, and they have a dream scenario where that problem is fixed. So if you can determine what the root problem is and where they'd like to be instead, now you know exactly how to provide value by leading them from point A to point B.
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