Learn How To Up-Sell #shorts
4 Mar 2024 · 1 min

0:54
Short YouTube video (short) by Peter Vander Wall describing a marketing case study: a CPA ran a two-day online boot camp (teaching tax, legal, bookkeeping) as a low-ticket offer, sold 25 tickets at $1,000 each, spent $1,200 on ads, and then upsold seven attendees into a $5,000/year tax-planning service—producing $25,000 in ticket revenue plus $35,000 in upsells for $60,000 total sales. The clip's takeaway: use low-ticket offers to get customers in the door, deliver value, then upsell higher-ticket services.
Questions this video answers
$1,200
$60,000
25 tickets at $1,000 each
7 attendees at $5,000 per year (total $35,000)
$25,000










