Learn How To Up-Sell #shorts

4 Mar 2024 · 1 min
0:54

Short YouTube video (short) by Peter Vander Wall describing a marketing case study: a CPA ran a two-day online boot camp (teaching tax, legal, bookkeeping) as a low-ticket offer, sold 25 tickets at $1,000 each, spent $1,200 on ads, and then upsold seven attendees into a $5,000/year tax-planning service—producing $25,000 in ticket revenue plus $35,000 in upsells for $60,000 total sales. The clip's takeaway: use low-ticket offers to get customers in the door, deliver value, then upsell higher-ticket services.

Questions this video answers

$1,200

$60,000

25 tickets at $1,000 each

7 attendees at $5,000 per year (total $35,000)

$25,000

Chapters

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