Peter Vander WallFounder driving creative community growth

Listing out all the services and how much you charge for each is a BAD idea

Name: Listing out all the services and how much you charge for each is a BAD idea
Uploaded: 2025-03-29T23:03:31+00:00
Duration: 23 s
Channel: Peter Vander Wall
Description: A brief YouTube monologue by Peter Vander Wall advising accountants not to itemize every service price on client invoices. Instead of listing each…

29 Mar 2025 · 0 min

Watch on YouTube

0:23

A brief YouTube monologue by Peter Vander Wall advising accountants not to itemize every service price on client invoices. Instead of listing each service and its price, he recommends presenting a single total price to prevent clients from picking apart fees, to avoid being nickel-and-dimed, and to enable selling based on value rather than price.

Listing out all the services and how much you charge for each one is a bad idea. Like you're doing an S Corp return and a personal return and filing two LLCs, and you list the price for each one and then a total at the bottom. But the smartest accountants I know, they just list everything out and put one price at the bottom. That's it. That's your total. If you give customers the opportunity to nickel and dime you, some of them are going to take that opportunity. And this way, too, you can sell based on value, not price.