A short YouTube clip (Instagram-focused marketing advice) where the speaker advises entrepreneurs to choose one core offer for their Instagram content to clarify messaging and attract warm leads. The clip contrasts scattered promotional messages with a single, central offer that aligns what the audience needs and what the entrepreneur wants to sell.
Chapters
This one conversation completely cleared the air about how to approach Instagram as an entrepreneur. So I was talking with one of my clients, and he was pretty confused about what his messaging was supposed to be in his Instagram content. He owns this real estate company, but he's promoting, like 10 different things. Go listen to my podcast, sign up for my coaching program. Come join us at our meetup, inquire to hire my property management company. You could watch his content and you'd have no idea whether he was trying to talk to investors, whether he was talking to private money lenders, whether he was talking to realtors, or maybe he's talking to newbies, maybe he's talking to more advanced people. It was really hard to tell, but we cleared this up really quickly. See, you need to have one core offer around which everything else revolves. And that core offer needs to be the intersection of what most people need and what you want to sell the most of. You might have some lower ticket offers, you might have some higher ticket offers, you might even have some free offers. But the core offer is the main one you're promoting. It could be any of those. It could be high ticket, low ticket, mid ticket, but you need to know which one. If you do this, your leads are going to be super warm. They're going to know exactly what to expect, and they're going to be just tapping their credit cards, ready to buy on the sales call. Follow for more.
