Peter Vander Wall says low-ticket offers like courses can't work with paid ads unless you have free traffic or use them to funnel into high-ticket sales. High-ticket is the safer bet.
If you're selling a low ticket offer like a membership or a course, and you think paid ads is going to be your ticket to getting profitable this year, you are out of your damn mind. Low ticket products like courses or memberships don't work today. Unless either you have some magical free way of getting clients, in which case, please send me a message, I'd like to see it, or you have something high ticket to sell them on the back end. Something super expensive. So if you're using low ticket and high ticket in tandem together, then this strategy absolutely kills. But if you have to pick one, it's high ticket all the way.
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