Peter Vander Wall spent 90 days posting daily and got zero viral hits, but steady growth. His point: focus on getting 1% better each post, not on going viral. Early work will be bad. Stick with it anyway.
When I first started my personal brand, I was like, I'm committing to 90 days of posting every single day. You know how many viral videos I got? I got zero. But I started growing a following. As you're doing this starting out phase, the goal is iteration. The goal is not a particular result. Am I getting better every single post? Am I getting better every single week? Kind of that like 1% better, I think, from Atomic Habits. James Clear. So I think that's kind of the mindset you need going in because a lot of people get into it and they're like, ah, I'm not seeing results. And they just like give up. Their expectations are just way off from reality. And so I always like to throw that in there because a lot of us in the social, social media space who are trying to help people get started, a lot of times we kind of forget to tell them, like, hey, right now, you know nothing about this. For the first year of doing this, you're probably going to suck. And that's okay.
How This Bookkeeper Scaled From $30k/mo → $92k/mo in 2025 [LIVE WORKSHOP RECORDING]
