A short YouTube monologue advising self-employed individuals to leverage increased lead volume to experiment with pricing and targeting. The speaker describes early pressures of solo self-employment, recommends narrowing to a niche and producing targeted content to build authority, charge higher prices, and increase lead flow, then iteratively testing prices to find acceptance thresholds.
Chapters
I think with the increased lead volume, it gives you an opportunity to swing and miss. You're able to swing and miss as far as how you price your product. You're able to swing and miss as far as like who you actually pitch your services to. Because when you're first starting out and you don't have a clear picture of like who that ideal target is, and especially if you're like solo self employed and you have all these costs and stuff, you're just scrapping by trying to get any sort of prospect or anybody that will pay you money, There's a ton of pressure and that's a lot of what I felt kind of when I first started off, especially in the first couple of months being self employed. But then when you're able to narrow down down on a niche and like a specific clientele and you're able to produce content towards them and you're able to build that sort of like subject matter expert in that it allows you to charge more money for what you're doing. But then also you're just going to get way more lead flow and that's where you're going to have the opportunity, like I mentioned before, just to just swing and miss on pricing. Like you should always try to be changing your pricing here and there, like see how much you can charge without your acceptance rate being super low.
