Middle of Funnel Magic #shorts

Now the next stage of the funnel is middle of funnel. In this stage, we're capitalizing on that attention we just grabbed and then we're trying to nurture that audience. We want to build trust and authority in this stage so the audience believes, A, you understand their problems, B, you understand their dream outcome or where they'd like to be instead, and then C, you know how to get them from point A to point B. You're almost pre selling in this stage. And in this case, we're using organic content for middle of funnel, Instagram reels, Instagram stories, Instagram, and then maybe some YouTube content on the side. So my recommendation is you post daily shorts on Instagram and then you post a YouTube long form video every single week. And then once you're posting regularly on Instagram, you're getting that YouTube long form out. I would also try to post a few Instagram stories every single day. Usually I shoot for three to 10. And what you're showing off here is your client wins, maybe some behind the scenes on your business, and then you can sprinkle in some more personal stuff to just build a deeper connection and show kind of who you are outside of just your business.