Most accounting firm owners are so focused on charging as high a price

Most accounting firm owners are so focused on charging the highest prices they possibly can that they lose a ton of money. You're trying to sell a $10,000 tax strategy to somebody who's never worked with you before. That's like asking to get married on the first date. What if, instead, you made it easy for them to say yes? What's a low commitment service you could offer for a thousand or two thousand bucks? It's not your full package. It's a quick win that solves one pressing problem. Now they've paid you money. They've gotten a small result from working with you, and and they've started to trust you. And guess what? Now they're way more likely to say yes when you offer them that $10,000 plus package. The smartest accounting firms I know aren't just focused on selling the highest ticket service imaginable. They're building client relationships that make high ticket the obvious next step.