Peter Vander WallFounder driving creative community growth

Most Ad Money is Wasted like This

Name: Most Ad Money is Wasted like This
Uploaded: 2025-09-24T17:01:58+00:00
Duration: 50 s
Channel: Peter Vander Wall
Description: YouTube video by Peter Vander Wall arguing that most ad budgets fail because advertisers treat ads as short-term plays instead of long-term investments…

24 Sept 2025 · 1 min

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0:50

YouTube video by Peter Vander Wall arguing that most ad budgets fail because advertisers treat ads as short-term plays instead of long-term investments. Speaker reports a current ~12x return on ad spend, cites last-month figures (about $3,000 spent → ~$37,000 in new sales), and recalls personally spending ~ $30,000 on ads before breaking even. Emphasizes making small (~1%) weekly improvements to funnels and leads; recommends a patient, long-horizon mindset when building ad funnels.

Questions this video answers

About 12x ("For every dollar I spend on ads I make about $12 back").

About $3,000.

About $37,000 in new sales.

About $30,000.

Small ~1% improvements every single week.

Chapters

For every dollar I spend on ads I make about $12 back. So for context, last month I spent about $3,000 on ads and we made about $37,000 back from those ads in new sales. Now this doesn't happen right away when you start running ads. I personally spend about $30,000 on ads before I ever made a dollar back from them. But over time I made small 1% improvements every single week getting the funnel more efficient, more effective, getting better leads coming through. And now today I'm able to 12x my money every time I spend on ads. So if you're looking at this as a short term play or a cash grab, that's just not going to happen. But if you're looking at this as a machine that you're building for the lifetime of your business where once you crack this you're going to be able to make money from it at least for the next few years, if not the next decade, that's the mindset you need to have when you're going to run ads.