Peter Vander WallFounder driving creative community growth

Most agencies skip the part that matters the most

Name: Most agencies skip the part that matters the most
Uploaded: 2025-05-28T00:12:54+00:00
Duration: 30 s
Channel: Peter Vander Wall
Description: A short YouTube monologue by Peter Vander Wall arguing that hiring an agency before fixing your business foundation is a mistake. The speaker says most…

28 May 2025 · 1 min

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A short YouTube monologue by Peter Vander Wall arguing that hiring an agency before fixing your business foundation is a mistake. The speaker says most agencies jump straight to tactics and will run ads without first improving a company's messaging, offer, and sales systems; without that foundation, paid marketing cannot reliably produce clients.

Chapters

If you think you just need to hire an agency and they'll get you some clients, then you are thinking about your marketing completely wrong. You see, most agencies jump straight to tactics without ever fixing your messaging, your offer, or your sales systems first. And so if your offer is weak and your messaging is bland, the best ads in the world can't compensate for that. Agencies should be asking hard questions before they launch anything, but most of them would rather just like take your money. Even though you don't have any foundation in place, you can't outsource growth until you've built the foundation that can actually handle it.